Avril Lavigne began her career as an ’emo’ icon with her hit singles Sk8er Boi, I’m With You and Complicated, all of which have become modern classics that you have to belt your heart out to whenever you hear them. But how does her latest single ‘Hello Kitty’ compare? Hit the jump to find out:
After reinventing herself (and her music) in 2007 beginning with Girlfriend, Avril ventured full steam ahead into becoming a pure pop princess and now with Hello Kitty, she’s taking the next step into … embarrassing dubstep? That’s right, her latest single sounds a lot like a joke, from her sudden squeeky style of singing to the terribly poor and plainly simple lyrics that basically revolve around sleepovers and sex but using the popular children’s toy line to sugar-coat it all. “Come come kitty kitty, you’re so pretty pretty” she says in the chorus, which seems to have been co-written by an 8 year old Hello Kitty fan, this is just one example of the genius lyrics.
Where do I begin with the video? of which was seemingly shot on an iPhone, featuring her own version of the Harajuku Girls who follow her around Japan like mindless zombies.The midway transition into black-and-white feels clumsy, confusing and really does nothing to help make a bad video look any better.
All in all, Hello Kitty is certainly the weakest track in her entire discography and it’s a shame to see considering how coveted her past hits are.